Ben and Linda didn’t just start a brand—they answered a call written in the ancient language of Chinese numerology. Both bear the Wood and Fire elemental signs in Chinese numerology, a pairing that ignites growth and kindness in equal measure.

To the Chinese, Wood is ren—benevolence: the quiet force that makes saplings break through stone, that turns forests into havens of calm. For Ben and Linda, this wasn’t just a belief—it was a promise.

United by a love for hand-carved wood and the earthy embrace of Eastern herbs, they built SoulWood to turn that promise into tangible joy: ethically sourced handcrafted wooden treasures, healing scents that quiet the mind, nature-infused beauty that nurtures the skin.

“Every piece we craft is a little piece of that Wood magic,” says Ben. “Growth, warmth, a touch of the East to make your space feel truly yours.”

Linda smiles. “SoulWood isn’t about things. It’s about sharing a way of living—rooted in care, fueled by heart. A little piece of the East, right where you belong.”